Project Hope is a pro-bono initiative that uses the idea of positivity and ‘hope’ to combat substance abuse. The client was passionate about creating a colorful and optimistic visual identity that would work across their website, film spots, OOH, print ads, and digital animated placements. All placements were run in both English and Spanish. My responsibilities included creating a campaign logo, flushing out a brand identity system, providing animation direction to create ephemeral motion assets for our website and app functionalities, as well as assisting with photography direction.

StartWithHope.com | AdCouncil Press Release | All animation: Pravin Chottera