To launch HBO Max’s Dune: Prophecy at NY Comic Con, Droga5 created an interactive play leveraging the Bene Gesserit’s most powerful weapon: the Voice. In near-total darkness and surrounded by 100 Sisters, participants were forced to relinquish all control and follow Voice commands issuing high stakes challenges. Those who obeyed were initiated before the Reverend Mother.

Over the course of several months I worked with the team to help develop the type-based lockup for the experience, which helped drive the look and feel for all OOH collateral and signage needs. We later applied this look and feel to exclusive influencer invites that were sent out to a few lucky chosen attendees.

Creative Directors: Erika Kohnen, Pepe Funegra, Harry Bugden, and Amy Werblin 
Creative Team: Courtney Tibbetts, Sara Smokrovich, Pei Chi Teh, and Lida Tozzi 
Agency Producers: Dakota Brockman and Jenn Mann

PRESS: AD AGE / WARNER BROTHERS